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How many cups of soup can Xinjiang brand clothing share in 830 billion yuan market?


The Central Xinjiang Work Forum clearly stated that it "supports the development of spinning, weaving, printing and dyeing and garment processing industries, and promotes the construction of high-quality cotton yarn, cotton fabrics, cotton textiles and garment processing bases in Xinjiang." In 2012, Xinjiang issued the “Opinions on Accelerating the Development of Xinjiang's Garment Industry” and formulated 22 policy measures to promote the development of the garment industry. Recently, with the completion of the "Development of the Textile and Apparel Industry to Promote the Plan for the Employment of Millions of People (2014-2020)", to clarify the goals, layout, priorities and measures for the development of Xinjiang textile and garment industry in the next few years, Xinjiang textile and garment industry is about to Welcome to the spring of great development. The newspaper will publish a series of reports, focusing on the development of Xinjiang textile and garment industry from different angles and aspects, such as opening up the market, planning the layout, promoting employment, and exerting cultural advantages. Today, the market for the development of textile and garment industry in Xinjiang is published.
Asia Heart Network News (Reporter Liu Shan correspondent Ma Jie) The second Asia-Europe Silk Road Fashion Festival is in full swing. A Chinese and foreign fashion show SHOW brings people into a fashionable and beautiful world.
On the morning of September 7, Xinjiang Yi Clothing Culture Development Co., Ltd. released the fashion brand “seresiye” for young people. The 80 sets of display costumes are novel in design, eye-catching and full of international style, and they are in the competition with foreign counterparts. Not inferior. After the press conference, Duolikong Hujiahe Maidi, chairman and general manager of Xinjiang Yi Clothing Culture Development Co., Ltd. told reporters that the company's product positioning is export, and the target market is directed at Central Asia, West Asia and Russia.
In fact, among the comparative advantages of developing the textile and garment industry in Xinjiang, the location advantage open to the west is the most attractive and the most irreplaceable.
Although Xinjiang has a population of more than 22 million and a limited local market, Xinjiang is bordered by eight countries and has 17 first-class ports and 12 second-class ports, which determines that Xinjiang textiles and clothing must go out. According to estimates, including Xinjiang, Central Asia, West Asia and Russia, and even through the port exports to the EU and other places of this target market, its capacity is as high as 830 billion yuan.
A huge market space is beckoning to us, can Xinjiang brand clothing be divided into several cups?
The garment industry faces severe external market challenges
The heavy industries of Central Asian countries are relatively developed, and light industries are relatively backward. For a long time, Chinese-made clothing, shoes, hats and toys have become the most popular Chinese products in Central Asian countries. Since the 1990s, Xinjiang has become a blessed land in the eyes of many domestic and foreign clothing merchants with its unique geographical advantages. Xinjiang Border Trade Hotel International Trade City attracts businessmen from Wenzhou, Chengdu, Guangzhou and other places. Many clothing merchants have become wealthymen through border trade.
On the basis of these strong forces, large-scale garment processing zones have also been developed in the industrial parks of Urumqi. The garment enterprises in Zhejiang and Fujian have invested and set up factories here to further expand the scale of export to Central Asia. Even when the financial turmoil swept the world in 2008, data from Urumqi Customs still showed that Xinjiang’s foreign trade continued to grow rapidly, with imports and exports reaching
US$22.217 billion, an increase of 62%, ranking second in the country, ranking first in the central and western regions. Among them, clothing, shoes and hats are indispensable, accounting for one-third of the total import and export.
However, for various reasons, after many years, the status of Chinese clothing in Central Asian countries has gradually declined. Liang Yong, deputy director of the Autonomous Region's Economic and Information Committee, said: "Now the high-end clothing market in these countries is occupied by European and American brands. The mid-range market belongs to Turkish clothing, and the lowest is Chinese clothing."
Knowing ourselves and knowing each other, there is no war. To develop the textile and garment industry in Xinjiang, we must first understand the market. Compared with a decade ago, the economic and trade environment facing the textile and apparel industry today is more complicated.
Developed countries take advantage of the advantages of technology, brand and supply chain integration to occupy the high-end market of textile and apparel. In the low-end and mid-end products market, developing countries such as India, Pakistan, Vietnam, and Bangladesh rely on the comparative advantages of labor costs, resources, and international trade. The textile and garment processing manufacturing industry is developing rapidly and international competition is becoming increasingly fierce. Affected by the international economic environment, there are still many negative factors in the international trade environment for textiles and clothing.
Xinjiang Mingzhong Garment Co., Ltd., which has gone through six years of hard work, is mainly engaged in the design and production of professional wear for export to the Central Asian market, with an annual production capacity of about 260,000 sets. Duan Weiming, general manager of the company, said that the development of the Central Asian market has always been the wish of Xinjiang enterprises. However, due to various factors, the company is still in the "one-person battle", hoping to get support from the national and government levels. Help companies to stabilize the "westward" road.
Take the path of industrial transfer as a path to overcome difficulties
Chinese clothing is in a dilemma in the Central Asian market. Unfortunately, opportunities and challenges coexist. Liang Yong said that in view of the weak foundation of the textile and garment industry in the Central and Western Asian countries, we can take advantage of Xinjiang's regional advantages and national cultural advantages to find breakthroughs in the mid-range market and seek progress in the high-end market.
Indeed, similar ethnic and cultural backgrounds have made it possible for Xinjiang garments to seek breakthroughs. This is also known by Xinjiang enterprises and many domestic apparel (apparel) companies.
Since its inception, Xinjiang Yi Clothing Culture Development Co., Ltd. has targeted its products in Xinjiang and Central Asia. The rapid, stylish and national product development capability is the core competitiveness of the company, and it is also a strong competition with domestic and foreign. The biggest difference between opponents. Duolikong Hujiahe Maidi said: "Yu has always tried the perfect combination of national characteristics and international fashion. This kind of attempt runs through the development process of the enterprise. This kind of attempt gives us constant surprises and is also our progress. The motive force."
At this year's Fashion Festival, the “seresiye” brand released by has been prepared for 5 years. In order to make this brand “one hit” in the Central Asian market, this year, the company has sought cooperation with its counterparts in Malaysia and Turkey. . "At present, the brand's clothing has begun to be tested, and the effect is very good." Duolikong Hu Jiahe said.
It is understood that in 2012, Xinjiang's textile and apparel exports amounted to 7.2 billion US dollars, accounting for 37% of Xinjiang's total exports of goods.
According to some insiders, the current bottleneck in the textile and garment industry in Xinjiang is that the industry chain is short and does not form the advantages of centralized integration of its own technology, brand and supply chain, so it lacks international competitiveness. In other words, if Xinjiang seizes the important opportunity period for the textile and garment industry in China's coastal areas to transfer to the central and western regions and Southeast Asian countries, it will be fully integrated into the national textile and apparel supply chain system through the leading enterprises of the leading enterprises in the industry and the leading brand enterprises, and the resources of Xinjiang, Advantages such as regional and effective integration of brand, market, management and technological advantages in the east, making full use of Xinjiang's national cultural advantages, it is possible to achieve breakthroughs in the mid-range clothing market in Central Asian countries.
It is precisely because of this possibility that more and more well-known enterprises at home and abroad have moved to Xinjiang. Shihezi City was introduced after successively introducing a number of well-known textile enterprises such as Huafang Group, Xiongfeng Group, Hongsheng Group, Huafu Group, Ruyi Group and Ajilan Group of Saudi Arabia to settle in Urumqi Economic and Technological Development Zone (Toutunhe District). Become China's central and western regions
The largest cotton textile industry base in the district. By 2015, the scale of spinning in Shihezi City will reach more than 4 million spindles, 10 million sets of knitted garments, 66 million shirts and casual wear, and 1.5 million sets of suits.
Liang Yong said that there is also a favorable condition that is also conducive to Xinjiang's western clothing, that is, fully relying on the already opened "New Europe" international railway intermodal transport channel. “Duisburg from Xinjiang to Germany only takes 10 days, which will greatly reduce the transportation time of Xinjiang's goods exported to Central Asia and Europe, thus attracting domestic textile and garment export processing enterprises to invest in Xinjiang,” he said.